Advisory Board

Amanda Al-Masri is the vice president of wellness at Hilton. In this role, she serves as the wellness strategist across Hilton's global portfolio of 24 world-class brands, enhancing Hilton's current offerings and programs while developing innovative new, scalable solutions to meet rapidly evolving consumer expectations. A seasoned wellness leader, Amanda brings 20 years of experience to Hilton. Prior to joining Hilton, she assisted with the launch of Equinox Hotels and drove the overall strategy and execution of more than 90 Club Spas. She also served as Global Director of Spa Development & Operations for Starwood Hotels & Resorts, responsible for the company's spa brands, partners and a global portfolio of more than 450 spas. Amanda graduated with a master's in hospitality management from Cornell University, as well as from Connecticut College with a degree in French.

Melanie Strong is a Founding Partner of Next Ventures, where she focuses on innovative technology investments across health, wellness and sports. She is passionate about creating positive culture change through all her work. Since co-founding Next Ventures in 2019, Mel has led investments in Oura, Momentous and Outside and supports the rest of the portfolio with go-to-market strategy, marketing, talent planning and executive leadership. Mel recently served as interim Chief Marketing Officer for Oura ring, launching the Gen 3 ring-3 while sourcing and onboarding the company's first full-time CMO. Prior to NV, she spent 17 years at Nike where she led several international businesses including Nike Women and Football/Soccer, and the launch of the Nike Running and Training Club apps and the Nike+ FuelBand. Mel started her career as a first grade teacher in Philadelphia, and a journalist working at both The Center for Public Integrity and Runner's World magazine.

Tal Ziv is the VP of Corporate Development & Growth Initiatives at Nike, where he oversees inorganic growth and strategic partnerships across the Nike portfolio. Since architecting this division, Tal has spearheaded landmark initiatives including NikeSKIMS and Cactus Jack, the relaunch of ACG, the debut of Nike Studios, and the formation of Swoosh Labs, Nike's venture arm. Previously, Tal led strategy across Nike's brands and established Nike's inaugural strategic partnerships team. His professional roots are in the startup ecosystem, having founded and invested in early-stage ventures across consumer tech, crypto, and cleantech. Tal holds a B.S. in Computer Science from Cornell University, an MBA from the Shidler College of Business, and is a graduate of the Air Force Institute of Technology. Parallel to his civilian career, Tal serves as a Colonel in the U.S. Air Force, with a distinguished record of Command, Joint, and Defense Intelligence Agency assignments throughout the Middle East.

Andy Galpin is a tenured full Professor at Parker University and is the Executive Director of the Human Performance Center. He is a Human Performance scientist with a PhD in Human Bioenergetics and over 100 peer-reviewed publications and presentations. Dr. Galpin has worked with elite athletes (including All-Star, All-Pro, MVP, Cy Young, Olympic Gold medalists, Major winners, World champions, etc.) across the UFC, MLB, NBA, PGA, NFL, Boxing, Olympics, and Military/Special Forces, and more. He is also a Co-founder of Vitality Blueprint, Absolute Rest, BioMolecular Athlete, and RAPID Health & Performance.

Anthony Geisler is a philanthropist and fitness entrepreneur who has built some of the world's most successful boutique fitness brands. Raised in Southern California, he launched and sold his first startup after college, later scaling LA Boxing nationally before selling to UFC Gym. He went on to acquire and grow Club Pilates and founded Xponential Fitness, uniting brands like StretchLab, Pure Barre, and Rumble Boxing into the world's largest boutique fitness portfolio. Now as Founder and CEO of Sequel Brands, Geisler is leading the next evolution of performance, recovery, and longevity through a portfolio that includes Ultimate Longevity Center, Body20, beem Light Sauna, iFlex Stretch Studios, and Pilates Addiction, advancing science-backed, community-driven concepts that deliver sustainable, measurable results.

Dr. Kelly Starrett is a Doctor of Physical Therapy, movement expert, and three-time New York Times bestselling author dedicated to helping people move better, feel better, and perform at their best. He's the co-founder and Chief Health Officer of The Ready State and co-creator of The Starrett System. Kelly is the author of Built to Move, Becoming a Supple Leopard, Ready to Run, and Deskbound. He's worked with elite athletes, military personnel, first responders, and major corporations. Kelly's science-backed methods help everyone build durable, pain-free bodies that thrive in real life.

Juliet Starrett is an entrepreneur, attorney, author, and podcaster dedicated to helping people move more and feel better. She's the co-founder and CEO of The Ready State, which leads the field in musculoskeletal self-care and recovery. Juliet co-created the Starrett System and co-hosts The Ready State Podcast. She's a certified master nutrition coach, former CEO of San Francisco CrossFit, and co-author of Deskbound and the New York Times bestseller Built to Move. A former World Champion whitewater paddler, Juliet also practiced law for nearly a decade before dedicating herself full-time to movement, performance, and health.

Andrew Katz is the chief marketing officer at Athletic Brewing Company, America's largest non-alcoholic brewery. Katz oversees all marketing activities, including advertising and branding, communications, international, and eCommerce, focusing on driving brand awareness and sales of Athletic Brewing's award-winning brews. As CMO, Katz leans on over two decades of experience as a blue-chip marketer, and his deep understanding of consumer needs to develop and implement revenue-generating strategies to accelerate consumer adoption of non-alcoholic beer while expanding Athletic Brewing's household penetration. Before joining Athletic Brewing as its first-ever CMO in 2021, Katz founded a fitness technology startup called Instructrr. He has successfully led brands and teams at PepsiCo, American Express, and The HEINEKEN Company, where he developed strategic plans to reboot Dos Equis advertising.